Analytics & Reporting

ReelPlus tracks every meaningful interaction customers have with your video widgets. The analytics dashboard gives you a clear picture of what is working, what needs improvement, and how much revenue your videos are generating.

Overview of the Analytics Dashboard

The analytics dashboard is accessible from the main navigation in your ReelPlus admin panel. It provides a comprehensive view of how your video content is performing across your entire store.

The dashboard is organized into several sections:

• Summary cards at the top showing key metrics at a glance
• Trend charts visualizing performance over time
• Revenue attribution showing the financial impact of your videos
• Performance tables with per-video and per-widget breakdowns
• Orders table listing individual attributed purchases

All data can be filtered by date range, allowing you to analyze specific time periods such as a promotional campaign, a product launch, or seasonal trends.

Key Metrics Explained

Understanding what each metric measures is essential for making informed decisions about your video strategy.

Impressions

An impression is counted each time a widget loads on a page for a visitor. This tells you how many people had the opportunity to see your video content.

• Counted when the widget container renders in the browser viewport
• One impression per page load per visitor
• High impressions with low views may indicate your widget placement needs attention or your thumbnails are not compelling enough

Views

A view is counted when a customer starts playing a video. This is the most fundamental engagement metric.

• Counted when video playback begins (not just when the thumbnail is visible)
• Each video play counts as one view, even if the customer watches only a few seconds
• Compare views to impressions to calculate your view rate (views / impressions)

Clicks

A click is counted when a customer interacts with a product element inside a video widget. This includes:

• Clicking a product card in the video overlay
• Clicking a product tag or link within the modal
• Tapping a product during video playback on mobile

Clicks indicate purchase intent. A high click rate means your product tagging is relevant and your videos are driving product discovery.

Add to Cart

An add to cart event is recorded when a customer adds a product to their shopping cart directly from a video widget.

• Tracked when the "Add to Cart" button inside the widget is clicked
• Also tracked when a customer clicks through to a product page and adds to cart within the attribution window
• This is a strong conversion signal that your video content is persuading customers to buy

Orders

An order is counted when a customer who interacted with a video widget completes a purchase. ReelPlus uses attribution modeling to connect video interactions to eventual purchases.

• Attributed when a customer who viewed or clicked a video completes checkout
• The purchase must occur within the attribution window (see below)
• Only orders containing products that were shown in the video are attributed

Revenue

Revenue represents the total monetary value of orders attributed to your video widgets.

• Calculated from the order total of attributed purchases
• Displayed in your store's default currency
• This is the most important metric for measuring the ROI of your video content strategy

Dashboard Sections

Trend Charts

The trend charts section displays line graphs showing how your key metrics change over time. You can view:

• Views over time: See daily, weekly, or monthly video view trends
• Clicks over time: Track product click engagement patterns
• Add-to-Cart over time: Monitor conversion actions from videos
• Revenue over time: Visualize the financial impact trend

Use these charts to:

• Spot spikes after launching new video content
• Identify seasonal patterns in engagement
• Measure the impact of promotional campaigns
• Detect drops that may indicate issues with widget visibility

Revenue Attribution

The revenue attribution section provides a clear financial summary:

• Total attributed revenue for the selected date range
• Number of attributed orders
• Average order value from video-attributed purchases
• Revenue breakdown by widget type (carousel, story, floating, product page)

This section answers the fundamental question: "How much money are my videos making?"

Video Performance Table

A sortable table listing every video with its individual performance metrics:

Sort by any column to quickly find your best and worst performing content. For example, sort by Revenue descending to see your top earners, or sort by View Rate ascending to find videos that need better thumbnails.

Widget Performance Table

Similar to the video table but grouped by widget:

This helps you compare how different widget types and placements perform against each other. Is your homepage carousel driving more revenue than your product page widget? This table tells you.

Orders Table

A detailed list of individual orders attributed to video interactions:

• Order number (links to Shopify order)
• Date of purchase
• Customer information
• Products purchased (that were shown in videos)
• Order value
• Attribution type (direct or influenced)
• Source video and source widget

This granular view lets you trace exactly which videos and widgets led to specific purchases.

Date Range Filtering

All analytics data can be filtered by date range using the date picker at the top of the dashboard.

Preset Ranges

• Today: Current day only
• Yesterday: Previous day
• Last 7 days: Past week
• Last 30 days: Past month
• Last 90 days: Past quarter
• This month: Current calendar month
• Last month: Previous calendar month

Custom Range

Select a custom start and end date for precise analysis. This is useful for:

• Measuring a specific promotional campaign
• Comparing equal time periods (e.g., this month vs. last month)
• Analyzing performance during a product launch window

Attribution Windows

Attribution determines how long after a video interaction a purchase can be connected to that interaction. ReelPlus uses two attribution models.

Direct Attribution (0-60 days)

A purchase is directly attributed to a video when:

• The customer interacted with a video (viewed, clicked, or added to cart)
• The customer completed a purchase within 60 days of that interaction
• The purchased product was featured in the video they interacted with

Direct attribution represents purchases where the video played a clear role in the buying decision. The customer saw the product in a video and subsequently bought it.

Influenced Attribution (60-180 days)

A purchase is marked as influenced when:

• The customer interacted with a video
• The purchase occurred between 60 and 180 days after the interaction
• The purchased product was featured in the video

Influenced attribution captures longer sales cycles where the video may have planted a seed that led to a later purchase. This is common for higher-priced products where customers take more time to decide.

How to Use Analytics to Improve

Data is only valuable when you act on it. Here are practical strategies for using your analytics to improve performance.

Find Your Best-Performing Videos

1. Open the Video Performance table

2. Sort by Revenue or Click Rate (descending)

3. Study what your top 5 videos have in common:

   • Video length (shorter or longer?)
   • Content type (demo, lifestyle, unboxing, testimonial?)
   • Thumbnail style (product-focused, action shot, text overlay?)
   • Number of tagged products

4. Create more videos that follow the same patterns as your top performers

Identify Underperforming Content

1. Sort the Video Performance table by View Rate (ascending)
2. Videos with high impressions but low view rates need better thumbnails or placement
3. Videos with high views but low click rates may need better product tagging or more compelling product integration
4. Consider replacing or removing videos with consistently poor metrics

Optimize Widget Placement

1. Open the Widget Performance table
2. Compare impression and view counts across widgets
3. If a widget has low impressions, it may be placed too far down the page or on low-traffic pages
4. If a widget has high impressions but low views, consider changing its position to a more prominent location
5. Test moving widgets above the fold on key pages

Improve Product Tagging

1. Look at videos with high views but low clicks
2. This often indicates that the tagged products are not relevant to the video content or not visible enough
3. Re-tag videos with products that are actually shown or discussed in the video
4. Ensure product cards display compelling information (good product images, clear prices)

Track Campaign Impact

1. Set the date range to cover your campaign period
2. Compare metrics to an equal-length period before the campaign
3. Note any spikes in views, clicks, or revenue
4. Use this data to justify future video investments and plan upcoming campaigns

Analytics by Plan

The depth of analytics available depends on your ReelPlus subscription plan.

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Analytics is your compass for video commerce. Check your dashboard regularly, identify trends, act on insights, and continuously refine your video strategy. The stores that succeed with video are the ones that measure, learn, and iterate.