Page & Device Targeting

Targeting lets you control where, when, and to whom your video widgets are displayed. Instead of showing the same widget everywhere, you can deliver the right videos to the right audience on the right pages and devices.

What Is Widget Targeting?

Every widget you create in ReelPlus has targeting rules that determine its visibility. These rules answer three questions:

1. Where should this widget appear? (page targeting)
2. On which devices should it show? (device targeting)
3. When should it be visible? (schedule targeting)

Without targeting, a widget would appear on every page of your store. Targeting gives you precision control so you can show product-specific videos on product pages, promotional content on your homepage, and collection highlights on collection pages.

Page Targeting

Page targeting determines which pages of your store display a given widget.

Show on All Pages

The simplest option. Select All Pages and the widget will render on every page of your storefront, including:

• Homepage
• Product pages
• Collection pages
• Blog pages
• Custom pages
• Cart page

This is useful for floating widgets or brand story videos that should be accessible site-wide.

Show on Specific Page Types

Target your widget to only appear on certain types of pages:

You can select multiple page types. For example, you might want a carousel widget on both Home and Collection pages.

Show on Specific URLs

For the most precise control, target specific URLs:

1. In your widget settings, choose Specific Pages
2. Enter the exact URL paths where the widget should appear
3. You can add multiple URLs

Example URLs:

• / (homepage only)
• /products/summer-dress (one specific product)
• /collections/new-arrivals (one specific collection)
• /pages/about-us (a custom page)

Exclude Certain Pages

You can also use exclusion rules to hide widgets from specific pages while showing them everywhere else:

1. Set your base targeting to All Pages or a broad page type
2. Add exclusion rules for pages where the widget should not appear
3. The widget will render on all matching pages except the excluded ones

This is helpful when you want site-wide coverage but need to suppress the widget on a few specific pages, such as your privacy policy or terms of service.

Device Targeting

Control which devices display your widget. This is especially useful when your widget design works better on one form factor, or when you want different video experiences for desktop and mobile users.

Desktop Only

The widget appears only on screens wider than 768px (tablets in landscape and desktop monitors). Use this when:

• Your widget layout is optimized for wide screens
• You have a separate mobile-specific widget
• The video content relies on landscape orientation

Mobile Only

The widget appears only on screens 768px wide or narrower (phones and tablets in portrait). Use this when:

• You have a vertical/portrait video widget designed for mobile
• You want to show a floating widget only on mobile where screen space is limited
• Your story-style widget is tailored for the mobile viewing experience

All Devices

The widget appears on every screen size. ReelPlus widgets are responsive by default, so they adapt their layout and sizing automatically. This is the recommended setting unless you have a specific reason to limit device visibility.

Widget Priority

When multiple widgets target the same page, ReelPlus uses a priority system to determine which one is displayed.

How Priority Works

• Each widget has a priority number (higher number = higher priority)
• When two or more widgets match the current page, the widget with the highest priority wins
• Only one widget of each type (carousel, story, floating) is displayed per page
• Different widget types do not compete with each other (you can have a carousel AND a floating widget on the same page)

Setting Priority

Priority Best Practices

• Use increments of 10 (10, 20, 30) so you can insert new priorities between existing ones later
• Higher priority for specific content: A product-specific widget should have higher priority than a generic site-wide widget
• Document your priorities: Keep a simple list of your widgets and their priority numbers to avoid confusion as you add more widgets

Dynamic Video Display

One of the most powerful targeting features is dynamic video matching. This automatically shows the right videos based on the current product page a customer is viewing.

Auto-Match Videos to Current Product

When enabled, the widget automatically filters its video list to show only videos that are tagged with the product currently being viewed by the customer.

How it works:

1. You upload videos and tag them with relevant products
2. You create a widget and enable dynamic product matching
3. When a customer visits a product page, the widget checks which videos are tagged with that product
4. Only matching videos are displayed

This means a single widget can serve different video content on every product page without you manually creating separate widgets for each product.

Fallback Behavior Options

What happens when a customer visits a product page but none of your videos are tagged with that product? You have several fallback options:

Choose the fallback that makes the most sense for your store:

• Hide widget is cleanest but means some product pages will have no video content
• Show all videos ensures every product page has video content, even if it is not product-specific
• Show default videos is a balanced approach that maintains quality while ensuring coverage

Schedule Visibility

Schedule targeting lets you control when a widget becomes visible and when it disappears, based on specific dates and times.

Setting a Schedule

1. Open your widget settings
2. Find the Schedule section
3. Set a Start Date (when the widget becomes visible)
4. Set an End Date (when the widget stops showing)
5. Save your changes

Use Cases for Scheduling

• Flash sales: Show a promotional video widget only during the sale period
• Seasonal campaigns: Display holiday-themed content between specific dates
• Product launches: Schedule a widget to go live exactly when a new product drops
• Limited-time offers: Automatically hide promotional content after the offer expires

What Happens When a Schedule Expires

When the end date passes:

• The widget stops rendering on your storefront automatically
• No manual action is needed
• The widget configuration is preserved in your dashboard
• You can edit the schedule and reactivate the widget at any time

Testing Your Targeting Rules

Before going live with complex targeting configurations, verify that your rules work as expected.

Manual Testing Checklist

1. Visit each targeted page on your storefront and confirm the widget appears
2. Visit excluded pages and confirm the widget does not appear
3. Resize your browser window to test device targeting (or use browser DevTools device emulation)
4. Check priority conflicts by visiting pages where multiple widgets could appear
5. Test dynamic matching by visiting product pages with and without tagged videos
6. Verify fallback behavior on product pages that have no matching videos

Using Browser DevTools for Device Testing

1. Open your store in Chrome or Firefox
2. Press F12 to open DevTools
3. Click the device toggle icon (phone/tablet icon)
4. Select a mobile device preset (e.g., iPhone 14, Galaxy S21)
5. Refresh the page and verify mobile-only widgets appear (and desktop-only widgets are hidden)
6. Switch back to desktop view and verify the opposite

Common Targeting Issues

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Effective targeting transforms your video widgets from a generic feature into a personalized experience. Take the time to configure page rules, device visibility, and priorities so every customer sees the most relevant content at the right moment.